Fitness is a highly competitive market. To stay ahead of the game, you need to be on your customers’ radar. It is not enough to post a few YouTube and Facebook videos. It is important to develop content in a way that engages your audience and keeps them interested. Video content is an important component of fitness marketing and can offer the best ROI. You can expect your audience to watch a video on Facebook 27 times as often and share it more than 12 times. What video content should you include in your marketing strategy to promote your fitness brand and how can it be used?
Showcase your gym
You need to let your audience know about the brand fitness. Create an introduction video for you and your team. Share an inspiring story about your motivation for launching a fitness brand. Instilling confidence in your audience is possible by highlighting the qualifications of you and your staff. Show the gym’s facilities and invite your audience to try out a workout.
Fitness workout video
You can show your audience how well you know the subject by recording a video of the class during a workout. To avoid legal issues, make sure you get the consent of all your classmates.
Educational videos
Many people are looking for specific exercises, e.g. for glutes. You can easily see the most popular searches by typing in a keyword into the YouTube search bar, and then waiting for autosuggestions. SEMsearch and other tools can be used to find out what’s trending. Make short, interesting videos. Branding should be visible.
Post videos about related topics such as nutrition. It will enhance your value proposition, and increase your brand’s authority. You want your audience to feel more like partners than just customers.
Livestream class
Livestreaming lets you engage with your audience in real time. You can post an email or Facebook alert that you are going to be Livestreaming on YouTube or Facebook Live. Invite your audience to join in with comments, questions or other input. You can show your real self and make people feel part of the journey.
User generated content (UGC).
Invite your customers to upload videos of their fitness journeys and tag you on various platforms. It is the best way to endorse your fitness brand because customers will respond more readily if you have evidence of success.
In today’s market where people are more visual, a strategic use of video content is very effective. A picture is worth 1,000 words, they say. A video may be worth a million.